ADgraph is a data management platform (DMP) in display advertising that enables efficient distribution according to the attributes of private data. Equipped with patented technology that allows targeted delivery without name identification on the DPS side, maintaining the security of private data. It provides secure data handling concerning the security of private data in the interest categories of external media sites.
In display advertising it enables ad delivery according to the attributes of the users of its own site. It is possible to deliver different advertisements after determining if the user is a member of the site or not. It enables the connection of advertising measures, such as re-targeting and resale, to marketing tools in various scenarios. From the attributes of members, the scenarios where ads can be freely displayed expand (display the targeted ads to the targeted users)
Control the distribution scenario in real-time on the basis of member attributes